eBay Subsidiaries (Companies Owned by eBay)

Online shopping is a type of electronic commerce that allows customers to buy goods or services directly from a seller via the Internet using a web browser or a mobile application.

There are many online shopping sites that are easily accessible, but it can be hard to find legitimate sites. The most famous shopping sites are eBay, Craigslist, and Amazon.com.

eBay is a web-based shopping website that is most popular for its closeouts and internet deals. It’s additionally famous for online traders to use as a business channel.

eBay owns companies in China, India, Germany, and many other countries, which has helped make eBay so popular.

Due to eBay’s access in a wide range of nations, eBay has purchased companies such as Alando.com, Red laser, Shopping.com, Baazee, and many more.

AcquisitionCompanyBusiness TypeCountry
1998Up4Sale.comOnline auctionUnited States
1999Butterfield & ButterfieldAuction houseUnited States
1999BillpointE-commerce payment systemsUnited States
1999Kruse InternationalCar auctionsUnited States
1999AlandoAuction houseGermany
1999BlackthorneListing toolUnited States
2000Half.comOnline marketplaceUnited States
2000Precision Buying ServiceE-commerce payment systemsUnited States
2001Internet Auction Co.Online auctionSouth Korea
2001iBazarOnline auctionFrance
2002PayPalE-commerce payment systemsUnited States
2003CARad.comOnline auctionUnited States
2003EachNetElectronic commerceChina
2004mobile.deVehicles classifiedsGermany
2004Baazee.comOnline auctionIndia
2004CraigslistClassified advertisingUnited States
2004Marktplaats.nlClassified advertisingNetherlands
2004Rent.comClassified advertisingUnited States
2005LoquoClassified advertisingSpain
2005GumtreeClassified advertisingUnited Kingdom
2005Shopping.comPrice comparison serviceIsrael
2005OpusForum.orgClassified advertisingGermany
2005Skype LimitedSoftware for voiceLuxembourg
2006Meetup.comSocial network serviceUnited States
2006TraderaOnline auctionSweden
2007StubHubElectronic commerceUnited States
2007GittiGidiyorElectronic commerceTurkey
2007StumbleUponBrowser pluginCanada
2008Fraud SciencesOnline risk managementIsrael
2008Bill Me LaterElectronic commerceUnited States
2008dba.dk & bilbasen.dkClassified advertisingDenmark
2009Positronic Inc.Machine learningUnited States
2009G-MarketElectronic commerceSouth Korea
2010MagentoElectronic commerceUnited States
2010RedLaserMobile applicationsUnited States
2010Milo.comShopping engineUnited States
2010brands4friendsElectronic commerceGermany
2011GSI CommerceMarketing/fulfillmentUnited States
2011Where, Inc.Local searchUnited States
2011MissionFishNonprofit fundraisingUnited States
2011alaMaulaOnline classifiedsArgentina
2011ZongPaymentsUnited States
2011The Gifts ProjectGroup purchasing of giftsIsrael
2011ZventsLocal event listingsUnited States
2011BillSAFEBilling technologyGermany
2012SvpplySocial shoppingUnited States
20132dehands.beClassified advertisingBelgium
2013Decide.comPrice forecastingUnited States
2013BraintreePaymentsUnited States
2013Bureau of TradeContent / commerceUnited States
2013ShutlRapid fulfillment serviceUnited Kingdom
2014PhiSix Fashion LabsVirtual clothingUnited States
2015VivanunciosOnline classifiedsMexico
2015TwiceSecondhand clothing retailerUnited States
2016CargigiInventory managementUnited States
2016ExpertMakerMachine learningSweden
2016TicketbisOnline ticket marketplaceSpain
2016SalesPredictOnline commerceIsrael
2016CorrigonImage recognitionUnited States
2017FlipkartOnline commerceIndia
2017TerapeakData toolsUnited States
2018Motors.co.ukOnline commerceUnited Kingdom


This company was founded by the Samwer brothers in 1999. Alando.de specializes in fashion, public goods, and other trade deals you usually would find online.

Being one of the biggest auction houses in Germany, eBay was able to make a deal with the brothers and buy it from them for $43 million.

It still serves as an auction house and is now part of eBay’s brand.

Internet Auction Co.

This company is known as Auction Co. which is a South Korean online auction corporation and was founded in April 1998.

Internet Auction Co. Allows you to sell and bid on products from the comfort of your own home or office using online auction seers.

Real estate, diamonds, business equipment, vehicles, and technology are among the items you can buy or sell. Both buyers and sellers are protected on Auction Co.

On January 8, 2001, eBay purchased it and it is now being used as an e-commerce website. The current CEO is Byun Kwang-yun and the headquarters are still located in South Korea.


EachNet.com is used in China as an e-commerce website and the online trading platform allows users to buy and sell a variety of goods.

This Chinese e-commerce company is famously used to buy and sell a wide range of things in both auction and fixed-price forms, ranging from clothing and old calligraphy to computers and real estate.

This company was founded in 1999, Shanghai, China. EachNet.com was sold to eBay in 2003 for $153 million.

Buying EachNet.com helped eBay get into the Chinese e-commerce business smoothly and successfully. Today, eBay still profits off of EachNet.com.

Click here to visit eachnet.com


Mobile.den specializes in the selling of automobiles. It is Germany’s largest online vehicle marketplace, and you’ll find new and used cars, as well as RVs, motorcycles, and utility vehicles. eBay bought Mobile.de for $152 million in 2004.

Click here to visit mobile.de


Baazee is an e-commerce site that was created in 1999 by founder Suvir Sujan. This e- commerce site is in Mumbai, India.

Buyers and sellers in India and around the world benefit from the merger of Baazee.com and eBay since they have more options and can shop with ease.

Baazee.com provides a diversified online marketplace for a variety of consumers and sellers across India.

eBay paid $50 million in cash for Baazee.com Inc and its subsidiary, Baazee.com.

This was completed in 2004, and eBay bought the company’s present stockholders as well, including Rupert Murdoch’s News Corp (the largest stakeholder), ICICI Ventures, Bid or Buy, Global Bridge Ventures, and E-Vision Partners.

Click here to visit Baazee


Shopping.com is an eBay-owned price comparison service with websites in the United States, the United Kingdom, Germany, Australia, and France.

In October 2004, the company went public, and eBay bought it in June 2005 for $21 per share in cash or a total value of $634 million.

It is now a semi-autonomous part of eBay that continues to operate the shopping.com website. Click here to visit Shopping.com


Tradera.com is a Swedish-based internet marketplace. It receives over 4 million weekly views, with topics ranging from fashion to interior design to technology and collectibles.

Tradera has members from all around the world, but the majority are Swedish.

This online shopping site was founded entirely on auctions, but currently, visitors can buy new and used products through auctions as well as fixed-priced items.

Tradera was created in 1999, but it was bought out by eBay in 2005. Click here to visit Tradera


GittiGidiyor is a Turkish e-commerce site that was founded in 2001 by Tolga Kabataş and three other members.

With 6.4 million registered users, 500 thousand daily visits, and 2.5 million current listings, GittiGidiyor.com is Turkey’s leading online marketplace.

More than 10 million e-commerce transactions have been completed successfully thanks to the required escrow service created by the company’s founders.

This company was purchased by eBay in 2007 for $217 million and is still being used by millions today.

Click here to go to Gittigidiyor.

Dba.dk & Bilbasen.dk

Den Bla Avis is the owner of dba.dk, a Danish online classifieds site that is one of the country’s most popular.

With around 120 million page visits every month, it currently attracts about 25% of the Danish population.

Bilbasen, bilbasen.dk, is Denmark’s most popular automotive classifieds site, with over 66 million monthly page views.

Den Bla Avis and Bilbasen, are the two top online classifieds sites in Denmark and were purchased by eBay for around USD 390 million.

The acquisition represents eBay’s entry into the Danish e-commerce industry and gave the company the potential to launch a national classifieds operation in the country.

Click here to visit Dba.dk Click here to go to Bilbasen.dk


RedLaser is a mobile-based barcode scanning application for comparative shopping and product information.

The cutting-edge barcode scanning technology was developed specifically for non-autofocus cameras and continues to improve with new mobile visual capabilities.

eBay bought RedLaser in June 2010. RedLaser’s barcode-scanning technology has been integrated into eBay’s iPhone applications, such as the eBay Marketplace.

Click here to download RedLaser


Milo is a major local shopping engine that gives customers access to precise, real-time local store inventory and price, expanding their online purchasing options.

Founded in 2008 by Jack Abraham and John Evans and was later sold to eBay for $75 million. Click here to visit Milo


Brands4friends, Germany’s largest online shopping club, distributes high-quality goods from recognized fashion and lifestyle brands at considerably reduced costs to people daily through limited special offers.

Since it began in 2007, brands4friends has grown to over 3.5 million members in Germany and has run campaigns with over 600 leading brands, including international fashion brands.

eBay bought Brands4friends for $200 million and has since expanded the e-commerce fashion market in Germany.

Click here to visit Brands4friends


Zong, a prominent provider of payments through mobile carrier billing, agreed to be acquired by eBay in July 2011, for a total value of roughly $240 million.

Zong works with over 250 mobile network operators across the world to supply customized, secure, and simple payment solutions for digital goods and services.

Zong allows consumers to easily pay for purchases from their mobile phones or computers through direct carrier billing.

Click here to use Zong as a payment method

The Gifts Project

Appchee Applications Ltd, which was acquired by eBay in 2011, produced the Gifts Project, and its headquarters are now in eBay’s Israel Innovation Center.

The Gifts Project is a social e-commerce platform for “group gifting,” allowing customers to celebrate special moments with their social circles while shopping at their favorite online store.

The white-label solution allows online merchants, marketplaces, and gift shops to improve the social side of their customers’ shopping experiences by combining social media and online shopping.

Click here to visit The Gift Project

Since there is such a high demand for e-commerce, eBay has sought to expand its company globally to help ensure people around the world have access to online goods and services.

Due to the nature of eBay and how big it has expanded, the company has regularly bought and sold companies throughout the years.

Here is the list of companies eBay has bought and recently sold.

  • iBazar
  • Half
  • Marktplaats
  • Rent
  • Fraud Sciences
  • Stubhub
  • Bonhams and Butterfields
  • Craigslist

List of Brands Owned by Big Companies

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